Day 6

Keywords and Storytelling on Social Media

Day 6 – Keywords and Storytelling

The ever-changing landscape of social media can be a challenge. And when we take into consideration running a business with social media visibility, it can be even more so. But have no fear, community building, strengthened by storytelling and keywords is the perfect way to approach communication via social media. 

Day 6 - Using Keywords and Storytelling on Social Media

Storytelling Doesn’t Have to Be Scary

You keep hearing this word “storytelling” and it quite possibly may evoke thoughts of Alice in Wonderland or Maleficent. You think to yourself, “There is no way I can continually story-tell, in every single post that I post on social media.” But guess what? Using stories to engage your audience doesn’t mean you have to write a novel. Let me show you an example and guide you on an easy way to Storytell on social media.

Article By Ken Haddad at ClickOnDetroit.Com

Here’s an example of an article written by Ken Haddad and published on ClickOnDetroit.Com on December 20th.

My Handwriting Obsession

I have always been a bit obsessed about my handwriting. From as far back as I can remember my ruled paper always had to be wide-rule, with the darkest blue lines available. And don’t get me started about my pen choice. Medium point, black ink, and super smooth was always the fastest way to my heart.

My Maternal Grandfather, my Gramps Joe, had beautiful writing. And truthfully, I think I came about my handwriting obsession naturally, through him. He had such smooth, neat handwriting and everyone commented on it. To this day, I still have things he had written to me before he passed away in 1995 when I was just 21 years old. 

As schools were starting to discontinue the teaching of cursive writing, I never understood the reasoning. Afterall, if taking the “digital” era into consideration, people will always have to use their signature to sign legal contracts and documents. It just never made sense to me. 

So what are your thoughts? Do you think we should continue or bring back the art of teaching cursive into schools? I would love to know what you think?

Could You Connect?

So what are your thoughts? Did you connect more with the personal addition to the story? Where you able to learn more about me?
Were you able to connect more with the story? 
And what keywords did I use to help bring people into my feed? Using descriptive words to SPARK a conversation is your ultimate goal and that can be done in a descriptive narrative, a video, a photo or telling a long tale.

  • Handwriting
  • Pen
  • Grandfather
  • School
  • Cursive
  • Digital

These keywords help Facebook decide who to show my post to. The more text and keywords I use, the more people are shown my post.

Irony - Stop teaching cursive yet create computer fonts to look like handwriting

Content Mixing for the Win

In addition to the type of content being shared, your stories should be mixed up on how it serves your audience as well. It could be full of personality, it can serve a purpose or ultimately be used to sell a product. The key to each and every post is to capture attention and spark conversation and that can be done in a variety of interesting ways. 
Here are some examples:

  • Quotes – Funny, Inspirational or motivational quotes always do well. 
  • Weekly Round-Up – Post a list of your must-read articles for the week.
  • Post Series – Just like a blog series, a social media post series continues over a certain number of days. 
  • Free Downloads – Share a few download. 
  • Share a trending Story or Topic.
  • Caption This: Share a photo and ask them to caption
  • Share a Pinterest Board: Asked them to contribute.
  • Teaser Content: Share a punch line or photo and funnel them to a group or blog for the complete story.

It Doesn’t Have to be Hard

I promise you, telling stories and paying attention to keywords does not have to be hard and it surely doesn’t need to stop you from posting interesting tidbits to spark conversation with your audience. It just means that you have to pause and take time to relate to the story or explain why you are sharing it. Take a chance. Post interesting things. And always ask yourself, “Why did this post stop my scroll?” and share that with your audience. 

If you have liked this blog post, check out some of the others in the series:

Until Next Time,

Michele M. Bradley


  1. This was very helpful, Michele! Story telling is definitely an art, but it is well worth learning! Thanks for some awesome tips!

Comments are closed.